BTL
We specialize in crafting Brand Activation strategies that focus on direct, personalized interactions with consumers, ensuring that every campaign resonates deeply with the intended audience.
Our team brings innovative ideas to life, using experiential events, in-store promotions, and guerrilla marketing to captivate and engage consumers in memorable ways.
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- Tallest Christmas Tree
- Limca Book Of World Records
Our company proudly designed and executed the Tallest Christmas Tree, achieving a Limca Book of World Records of 114 ft. height at Lulu Mall Kochi and showcasing our commitment to excellence and creativity in event design.
The project was conceived with the goal of creating a Christmas tree that would not only capture the festive spirit but also set a new benchmark by breaking the Limca Book of World Records for the tallest Christmas tree.
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- Charged Road Show
The Charged Canter activity was a dynamic and engaging experiential marketing campaign that toured over 90 colleges across Karnataka. This innovative initiative aimed to communicate the brand’s messaging while engaging young consumers through interactive and experiential games.
Through this activity, Charged successfully created a buzz across campuses, fostering brand loyalty and enhancing consumer engagement. The campaign not only showcased the brand’s commitment to innovation and consumer interaction but also left a lasting impression on the youth of Karnataka.
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- Sprite Road Show
We recently executed an exciting Sprite Canter Activation in the rural markets of Karnataka, reaching over 270 markets along the coastal lines and mainland. Two canters, emblazoned with the brand’s vibrant messaging of “Thand Rakh,” traveled through these areas, spreading refreshment and fun.
Consumers were encouraged to try Sprite and experience its cooling effect firsthand. Additionally, an innovative AI photobooth was set up, allowing the crowd to participate in interactive and memorable photo sessions.
